How common is porn use today? An honest look at the numbers
Porn use is close to a majority behavior among young men today: surveys through 2023 consistently find that about 60 to 80% of US men aged 18 to 30 view porn at least monthly. Pornhub alone ranks among the world's 10 to 15 most-visited websites, with recent estimates of 5 billion or more visits a month, and roughly 75 to 80% of adult-site traffic now comes from phones. By 2023, OnlyFans was paying creators roughly $5 billion a year. The numbers do not make recovery easier, but they make the struggle less lonely and harder to dismiss as a personal moral failure.
How big the industry actually is, in plain numbers
Pornhub is consistently among the 10-15 most-visited websites in the world, ranking similarly to Wikipedia, Netflix, and eBay in monthly traffic measurements. Different traffic services produce somewhat different numbers, but recent estimates put Pornhub's traffic at around 5 billion or more visits per month globally. That's one site. Adult tube sites like xvideos and xnxx have comparable traffic magnitudes. Combined, the category represents a meaningful share of total internet traffic.
The mobile shift has been dramatic. As of recent years, roughly 75-80% of adult-site traffic comes from mobile devices, overwhelmingly smartphones. A decade ago, this was a desktop activity. Today, it's mostly on the phone in your pocket. That shift matters: it changes when, where, and how often the moment of access shows up. The 11pm urge in bed is a smartphone-era pattern.
How many people actually use it
This is the question most people in recovery actually want answered. The honest version: surveys vary a lot, but the rough patterns are consistent.
Surveys through 2023 consistently find that about 60-80% of US men aged 18-30 view porn at least monthly, with the range depending on survey methodology. The most-cited representative baseline is Wright (2013), which found ~70%; subsequent 2020s surveys with different question-wording have produced numbers in the same range. The general pattern is clear: among young adult men in industrialized countries, porn use is closer to a majority behavior than a minority one.
Among women, the rate is much lower historically (older studies showed around 30%), but recent data suggests it's been rising, especially among younger cohorts. The gap is narrowing. If you are a woman who wants to stop, here is a private way to start.
For age of first exposure: studies typically cluster around age 11-13 for boys, with some surveys finding lower numbers (especially with the smartphone-era shift). The first-exposure age has trended younger over time as universal smartphone access made the entire internet available to nearly every adolescent.
OnlyFans and the creator-economy shift
OnlyFans isn't strictly porn. It's a subscription content platform. But a substantial portion of its content is sexual, and it has become the most prominent example of how the adult-content industry has shifted in the 2020s. That shift is just the latest turn in a very long story, and for how we got from 35,000-year-old carvings to an infinite feed, see the history of porn.
By 2023, OnlyFans had over 4 million content creators and was paying out roughly $5 billion annually to those creators. The platform's gross revenue is in the multi-billion dollar range.
The top earners are striking. Bhad Bhabie reported earning $50 million in her first months on the platform. Bella Thorne reportedly earned $1 million in her first 24 hours. Various individual creators report monthly earnings in the $100,000 to $1 million+ range.
The shift this represents: porn is no longer a centralized industry of professional studios. It's now a creator economy, structurally closer to YouTube or Twitch than to traditional adult media. The implications (for the parasocial pull, for what gets consumed, for what users feel relationally toward the people on the screen) are still unfolding.
The clinical category
In 2018, the World Health Organization added Compulsive Sexual Behaviour Disorder (CSBD) to ICD-11, the standard international classification of diseases. It's classified as an impulse-control disorder. The diagnostic criteria require a pattern of failure to control intense sexual urges, repeated unsuccessful attempts to reduce the behavior, and significant impairment, all over six months.
The American Psychiatric Association's DSM-5 does not recognize CSBD as a standalone diagnosis. They declined to include it in 2013 and the position hasn't changed. So there's a real disagreement between major clinical bodies about whether this is a distinct disorder.
What isn't in dispute: a meaningful portion of regular porn users describe symptoms that fit a compulsive pattern (repeated unsuccessful attempts to stop, life-impact, distress). Estimates vary, but roughly 3-6% of the adult general population is sometimes cited for compulsive sexual behavior prevalence (though estimates depend heavily on how the threshold is defined).
If you're trying to quit and can't, you're not making it up. The category exists, even if the major clinical bodies don't fully agree on its boundaries. Is porn addiction real? answers it in plain words.
What the numbers actually mean for you
The numbers don't make recovery easier. They make it less lonely.
If you're in your 20s or 30s and you've been struggling to quit porn, you're not on the unusual side of a pattern. You're on the typical side. The internet of the last twenty years has been engineered, in slow steady steps, around exactly the dynamics that make this hard: infinite novelty, mobile-first access, parasocial creator economies, content optimized for what generates clicks.
This isn't an excuse. Recovery is still your work, and the work doesn't get easier just because the structural pull is real. But the framing matters. The thought "I'm uniquely broken" is wrong. The thought "I'm fighting an environment most people have a hard time with" is closer to the truth.
The numbers also tell you something useful about the people around you. If 60-80% of men your age view porn at least monthly, the idea that it's a hidden shameful problem only you have is mathematically wrong. Most of the men you know are in some version of this. Not all of them are trying to quit, but if you tell one person carefully, the odds that they understand what you mean are higher than you think.
Most adult-site visits now come from a phone, so the phone is also the simplest place to change something. Escape blocks 40,000+ adult sites in Safari for free, on iPhone, iPad and Mac. There is no account, no name and no email, and the App Store privacy label reads Data Not Collected. If the 11pm pattern is yours, Premium can also lock the apps you pick on iPhone and iPad every night from 10pm to 6am. You can find Escape on the App Store.
The numbers are not the work. They're context for the work. The actual work is who you become: what you do at 11pm, whether you tell one person, how you talk to yourself after a slip. None of that gets easier because the prevalence is high. But it gets a little less lonely.
Common questions
How widespread is porn use among young men?
Surveys through 2023 consistently find that 60-80% of US men aged 18-30 view porn at least monthly, depending on methodology. Wright (2013) was the most-cited representative baseline at ~70%; subsequent surveys with different question-wording have produced numbers in the same range. The general pattern is clear: among young adult men in industrialized countries, porn use is closer to a majority behavior than a minority one.
How big is Pornhub compared to other websites?
Pornhub consistently ranks among the 10-15 most-visited websites in the world, with recent estimates placing monthly traffic above 5 billion visits. That's comparable in scale to Netflix, eBay, or LinkedIn. Other major adult tube sites have similar traffic magnitudes. Combined, the category represents a meaningful share of total internet traffic.
Is porn addiction officially recognized as a medical condition?
Partially. In 2018, the World Health Organization added Compulsive Sexual Behavior Disorder (CSBD) to ICD-11 as an impulse-control disorder. The American Psychiatric Association's DSM-5 does not recognize it as a standalone diagnosis. There's genuine disagreement between major clinical bodies, but it isn't disputed that a real subset of users describe compulsive symptoms: repeated unsuccessful attempts to quit, life-impact, distress.
How young are people typically first exposed to porn?
Studies typically cluster around age 11-13 for boys, with some surveys finding lower numbers. The first-exposure age has trended younger over time as smartphone access has become universal among adolescents. Among girls, first exposure is typically slightly later, but rising in recent cohorts.
How big is the OnlyFans creator economy?
By 2023, OnlyFans had over 4 million content creators and was paying out roughly $5 billion annually to creators. Top creators report monthly earnings ranging from $100,000 to over $1 million. Bhad Bhabie reported earning $50 million in her first months on the platform; Bella Thorne reportedly earned $1 million in her first 24 hours. The platform represents a structural shift from centralized adult studios to a YouTube-or-Twitch-style creator economy.
Does the prevalence of porn use mean it's harmless?
Statistically common is a different question from healthy or harmless. Many regular users report no problems. Many other users report patterns that do cause problems: compulsive use, relationship effects, sexual function changes, time-cost. Both can be true at the same time. Prevalence tells you you're not alone; it doesn't tell you whether quitting is the right call for your specific situation.
Escape blocks porn in Safari for free, extends to every browser with Deep Block, and adds a 90-second urge ritual, practice games that retrain how you meet an urge, and 28 short courses on identity and the long arc of recovery. No account, no personal tracking.
More on this topic in The science and the arc, or go deeper with the What porn does to the brain course.